The Instagram algorithm doesn’t promote your posts and helps you get new followers. Then you need these tips to beat the algorithm. Growing on Instagram is complicated, the algorithm keeps changing but you will know few basics that remain the same.
When you’re just starting an online business, it can be exciting to imagine how you can successfully sell your product through Instagram … once you’ve built a following.
But the truth is, your first 10,000 Instagram followers are the hardest to get. Why? No one knows who you are yet.
You’ve still got to prove yourself as a successful brand and influencer. But that doesn’t mean it’s not possible.
If you follow this guide on how to get followers on Instagram, you could hit 10,000 Instagram followers in as little as six months. No jokes or tricks!
1. Optimize Your Account
Optimizing your account is as important as wearing a mask in this pandemic. But why? To make people follow you when they visit your profile. Here are 5 steps to do that:-
- Have a clear username, like this @x2digital
- Add a keyword in the name section, like this ‘Jessica- Interior Designer’.
- Mention what you do, your achievements, in the first 2 lines of your bio.
- Add Call-to-action in the last line if you have a link in your bio
10,000 Instagram followers. It’s a common social media milestone that businesses work towards when building a brand. To some, reaching this tier demonstrates you have the potential to be a serious online influencer in your industry.
However, with influencer marketing on the rise, Instagram users sometimes purchase lists of potential followers in the hopes that they’ll get at least a portion of these people to pay attention to their accounts. But particularly in a B2B business setting, buying a list can lead to poor quality traffic to your website — along with unintended consequences like a higher bounce rate, less time spent on pages, and bad-fit leads.
It’s a much safer (and more rewarding) route to grow your social following organically. Engagement with your brand will be much higher, members of your target audience will be sharing your content, and you’ll have more opportunities to convert or nurture qualified leads that are actually interested in what you’re selling.
Below are 10 simple tips for getting to 10k Instagram followers without buying your way there!
2. Experiment to find your voice.
If you’ve been posting on Instagram for a while and you’re not getting the social traction you’re looking for, switch it up! Change the type of content that you’re posting, and strike a different tone in the captions. Then refer to the analytics, and see what content people are connecting with. You can also look at brands that you’d like to emulate on social media, and incorporate a few new ideas. Once you’ve identified the content and voice that resonates with your viewers the most, publish more posts like that!
PMG PRO TIP: Experiments are only worthwhile if you’re taking the time to analyze what works and what doesn’t. To that end, it may be effective to switch to a business account. Instagram for Business offers advantages that are not associated with your personal account such as deeper performance analytics, insights on your followers, and advertisting tools.
3. Develop and Maintain a Unique Instagram Brand Personality
Your Instagram feed is the next thing that a person who visits your profile will see after your bio. And, the impression that a user gets by looking at your feed is important in determining whether they like your brand or not.
It is also important to maintain consistency in colors, types of posts, tone of voice, etc. as these are what determine your brand’s personality. And, it should be such that if anyone sees your post, they should immediately associate it with your brand.
Here’s an example of a soft drink brand that maintains a clear and distinct brand personality.
4. High-Quality Content
Everyone thinks they are posting quality content, including me. But it’s not about you that you think that’s high quality. It’s about your followers if they think your post is shit, accept it.
For example- When I wrote this blog my mind said, “dude, it’s complicated make it simple”. But if you found this simple, then it is.
High-quality Content makes people-
- Resonate with your ideas.
- Follow you.
- Share their opinion.
- Save the post.
So, start creating content that makes people do these things. *Bonus* quality content also makes people follow you on other platforms
5. Use Relevant Hashtags
Using hashtags is a tried and tested way to reach more people and gain more Instagram followers. You need to research which hashtags are trending in your niche and which are relevant for your brand and content. Then use a mix of these hashtags for all your Instagram content to reach people who follow those hashtags.
Also, remember to mix it up a bit and use popular industry-level hashtags, as well as niche ones for which you can actually stand out. Instagram allows you to add up to 30 hashtags for each post and you should utilize this feature to your advantage.
6. Comment more than you like
Social media platforms are all about connecting with people. Instagram is a photo-sharing platform, so most people share their best moments or content here.
But Why do they share them?
They want to be talked about, appreciated, or maybe want to hear your opinion. So, that’s what you need to do comment on their posts, give your opinions. A genuine comment or opinion will make them visit your profile and your quality content will make them follow.
“Valuable comments attract value-based audience”.
7. Stay on brand.
It’s true that too much experimentation can disrupt the growth of your following. I’m personally guilty of going “off-brand” every now and then. As an illustrator, there are times when I get bored creatively, so I do something different with my style for a short period of time… and I start to lose followers. Establishing a solid brand is about consistency. After following you for enough time, people come to expect something specific from you—something that they enjoy! While peppering in new types of content is important (as you might find a golden nugget in there), once you find your niche, don’t deviate too far from it without a well-thought-out strategy.
8. Optimise Your Captions
The captions of your Instagram posts give you a chance to engage your current audience and even encourage them to refer you to their friends. So, why not use that opportunity to your advantage?
There’s a lot that you can do with your Instagram captions like tag people, ask questions, start conversations, etc. The more you encourage your audience to comment, the more likely it is that they will invite their friends to join in on the discussion.
You can also provide discounts or offers and ask your followers to tag their friends and promote that offer. Also, remember to tell the story behind the picture or video that you’re sharing as that will get more engagement.
9. Have A Content Calendar
Content Calendars are the new hype, but why? Calendars help you to be consistent, organized and in tracking your account’s performance. These calendars can be created by an individual or you can appoint me to create one for you for $10.
Why You should create or buy one?
- To know what you have to post on daily basis.
- For having Consistency.
- Preventing Burnouts.
- To post on right times and schedule.
Next time, if you forget posting on Instagram due to a busy day or burnout. Remember, sticking to a calendar will prevent that and make your work easy. Why? Because you can easily schedule your posts through tools like later and sprout social, according to your calendar. Isn’t that easy?
10. Participate in Popular Conversations
This is the other side of the story to what we mentioned in the previous point. You should not just spark conversations but also participate in them.
If there’s a discussion started by someone in your niche that people are taking an interest in, it would be good for you to comment and join in. Who knows? Some people might be impressed and decide to check out your profile and follow you.
11. Be active.
Are you active on Instagram? Do you like other people’s photos, comment on them, and engage with their content regularly? This is a great way to start to get noticed, especially if those posts are closely followed by people in your target market. That said, if you are too active, you can actually look like a spammy bot to Instagram’s algorithms, and they might ding you. There really are lots of obnoxious people out there who automate random comments to show up on influencer channels with URLs to their websites, etc. We even see that on the PMG blog and immediately delete them. So the key point here is to keep a frequent—but socially acceptable—level of interaction going.
12. Instagram Lives With Other Creators
The power of Instagram lives is unbeatable, my friend Dave when he was on the way to reach 100k followers. He did Instagram live with two other Creators in his industry.
After that, he gained 1,000+ instagram followers in 60 mins. But why Instagram Lives is one of the best ways to grow in 2021?
Because you get live attention from your audience and when go live with other Creator. Their audience focuses more on finding who you are and your specialties, which makes them visit your profile.
I consider that even you have 40 followers, Instagram lives will result in building a deep connection with your audience. Also, doing live with small creators will deliver great results.
13. Join Facebook Groups
Facebook is pretty much dead, but groups and marketplace are still growing as no other platform does it better. Here is how, you can use groups to grow instagram followers :-
- There are groups on Facebook for anything to everything. So, find and join group with people who like what you post on Instagram. For Example, Maria posts about fashion on Instagram. She will join a fashion focused group.
- Share your tips and content in those groups and always leave the link to your Instagram account.
- Don’t spam group with shit.
This will help you gain loyal + targeted instagram followers who will always like and engage with your Posts. But you need to find an active and Targeted group not any random.
14. Add CTAs Everywhere
Instagram provides several options for you to add calls-to-action in your content and you should utilise all of them. Whether it is a simple “swipe up to know more” on your Stories or “shop now,” CTAs can help you get your audience to take the desired action.
If nothing else, you can add a CTA to your captions by requesting that people share your content, visit your profile, or whatever action you want them to take.
15. Don’t follow for follow.
It’s tempting, but don’t do it. If I see someone with 7,450 followers but they follow 7,500 people (thanks for commenter Andrew for pointing out the correct numbers here), that usually implies their content isn’t actually high-quality—and they’re just trying to pad their follower count by clicking every follow button that they come across. Building an engaged audience does take time and patience. If you truly have a social media strategy for your B2B brand, following others for the sake of them following you back isn’t going to bring you the results you want.
16. Be real and honest.
Things can begin to feel fake on Instagram. Is that person’s life really that perfect? Who has a kitchen that clean? Don’t be afraid to be authentic and create content that people can relate to. Highlighting the quirks of your business can win people over. While it’s still going to be curated to a certain degree, posting user-generated content, third-party content, or even employee quotes will also shed light on what your brand values and prioritizes. Using the Instagram Stories tool is also a great way to showcase your company culture or your unique personality; if you’re comfortable with video, give it a try!
PMG PRO TIP: Your Instagram Story should make sense with or without the user’s audio turned on. A HubSpot survey reveals that only 29% of people who watch Instragram Stories say they “always” watch with the sound on. Using captions/subtitles is one way to ensure you communicate your message for either scenario!
17. Instagram Reels
Copycat of Tiktok can easily help you grow your instagram followers as it’s Organic reach is pretty similar to Tiktok. But there are some basics you need to know, for going viral on Reels.
- Use Only 10-15 Hashtags to get the most reach.
- Post what trends on Tiktok.
- Add Text to your reels, must keep it in right ratio.
- Transition can help you a lot.
- Keep the reels under 14 seconds.
If you follow these tips, chances of growing instagram followers and going viral is pretty high. *Bonus* Post Instagram Reels and go offline for 1-2 hours, always works for me for high engagement.
These are some of the best ways to grow your Instagram presence and gain more followers. Use these tips to see visible growth in your instagram followers base and build a strong presence on the platform.